Mi Temple of Heaven Builder Packaging

Building Block Toy with a Touch of Chinese Art

Based on the concept of reproducing the imperial architectural temperament and inheriting the essence of Chinese art, the Mi Temple of Heaven Builder Packaging by Yang Zhang captures the beauty of the Hall of Prayer for Good Harvest. With intricate lines and a minimalist design, this packaging not only showcases the product but also serves as a work of art.

The Mi Temple of Heaven Builder Packaging stands out with its unique approach to packaging design. The simplicity of the overall vision is complemented by the attention to detail, showcasing the craftsmanship involved in its creation. The packaging serves a dual purpose, combining both display and storage functions, making it not only visually appealing but also practical for users.

The packaging structure is designed to create a sense of anticipation and ritual. Opening the upper lid reveals a "door" with the development history of the building block toy printed on it. Behind the door, the layered building block bags are neatly arranged, inviting users to explore and engage with the product. The built-in structure of the package can be taken out and used as a separate storage box, adding to its functionality beyond just packaging.

One of the key strengths of the Mi Temple of Heaven Builder Packaging is its ability to convey the rich cultural heritage of Chinese traditional architecture. The intricate line drafts on the outer packaging bring the century-old building to life on paper, while the use of white space helps create a sense of balance and harmony. The packaging design pays tribute to the 600th anniversary of Chinese Royal Architectural Groups, infusing the connotation of the product into the packaging and allowing consumers to appreciate the beauty of Sun Mao and ancient building culture.

The Mi Temple of Heaven Builder Packaging is not only visually captivating but also environmentally conscious. The use of paper as the main material ensures that the packaging is sustainable and can be easily recycled. The thoughtful design also solves storage problems in daily life, making it a versatile and practical addition to any home.

Recognized for its outstanding creativity and ingenuity, the Mi Temple of Heaven Builder Packaging was awarded the Bronze A' Design Award in 2021. This prestigious accolade is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.


Project Details and Credits

Project Designers: YANG ZHANG
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Project Team Members: Beijing AIQI Technology Co., Ltd.
Project Name: Hall of Prayer for Good Harvest
Project Client: YANG ZHANG


Hall of Prayer for Good Harvest IMG #2
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Hall of Prayer for Good Harvest IMG #5
Hall of Prayer for Good Harvest IMG #5

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